The Effects of Perceived Characteristics of GenAI-Assisted Video Advertising on Gen Z Consumers’ Willingness to Accept Advertising: The Mediating Roles of Perceived Intelligence and Perceived Eeriness — A Study in Can Tho City.

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130766

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Hồ, Lê Thu Trang	-
dc.contributor.author	Lê, Nguyễn Bảo An	-
dc.date.accessioned	2026-10-13T02:05:18Z	-
dc.date.available	2026-10-13T02:05:18Z	-
dc.date.issued	2026	-
dc.identifier.other	B2200986	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/130766	-
dc.description	75 tr	vi_VN
dc.description.abstract	The effects of the perceived characteristics of GenAI-assisted video advertising on Gen Z consumers’ willingness to accept such advertising in Can Tho City.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Đại học Cần Thơ	vi_VN
dc.subject	Quản trị kinh doanh CLC	vi_VN
dc.title	The Effects of Perceived Characteristics of GenAI-Assisted Video Advertising on Gen Z Consumers’ Willingness to Accept Advertising: The Mediating Roles of Perceived Intelligence and Perceived Eeriness — A Study in Can Tho City.	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

Files in This Item:

File	Description	Size	Format
_file_ Restricted Access		10.91 MB	Adobe PDF
Your IP: 216.73.216.94

LRC Digital repo