Please use this identifier to cite or link to this item:
https://dspace.ctu.edu.vn/jspui/handle/123456789/36909
Title: | Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City |
Authors: | Trinh, Thuy Anh Tran, Kiem Viet Thang |
Keywords: | Tourism events Intention to participate Motivations to attract customers |
Issue Date: | 2020 |
Series/Report no.: | Journal of Science HCM Open University;Vol. 10, No. 02 .- P.37-51 |
Abstract: | The study examines the impact of factors influencing customers’ intention to attend a tourism event, by consideringthe motivation to attract customers to such an event. The authors collected 230 interview samples from different subjects, then conducted a quantitative method through factor, correlation, and regression analysis. |
URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/36909 |
ISSN: | 1859-3453 |
Appears in Collections: | Khoa học Trường ĐH Mở Tp.HCM (Journal of Science HCM Open University) |
Files in This Item:
File | Description | Size | Format | |
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_file_ Restricted Access | 4.35 MB | Adobe PDF | ||
Your IP: 3.141.27.70 |
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