The mediating role of passion in entrepreneurship intention: Identity centrality and role models increase passion

Abstract

Entrepreneurial passion is the key to starting a business. Passion motivates desire so that entrepreneurs strive to achieve success. Passion is not only the experience of intense emotions but also a part of identity centrality. On the other hand, an individual’s entrepreneurial decisions can be influenced by the opinions and behaviors conveyed by others and a person’s career ambitions can be significantly stimulated if they have a role model.