Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/38642
Title: Constructing an innovation business model: Marketing 6.0
Authors: Chen, Te Fu
Keywords: Marketing 6.0
Industry 4.0
Web 6.0
O2O
Omnichannel marketing
Issue Date: 2018
Series/Report no.: Journal of Trade Science;Vol.06, No.03 .- P.03-22
Abstract: The study aims to review literatures including industry 4.0, web 1.0 to 6.0, 020 marketing (click-and-mortar,), omni-channel marketing, Marketing 1.0 to 6.0. And explore what are the essential dimensions in the marketing 6.0 model. Finally, the study constructs an innovation business model: Marketing 6.0. There are four essential dimensions in the marketing 6.0 model which includes industry 4.0, web 1.0 to 6.0, 020 marketing (click-and-mortar), omni-channel marketing. Furthermore, Industry 4.0 includes Cloud Marketing, Al Marketing, Big data Marketing, IoT Marketing; web 1.0 to 6.0 includes Web 4.0 Marketing, Web 5.0 Marketing, Web 6.0 Marketing; O2O marketing (click-and-mortar) includes Mobile Marketing, Online payment/Offline con­sumption/Consumer feedback, VR Marketing; omni-channel marketing includes Personalized experience, cus­tomer experience of seamless, integrated, and consistent.
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/38642
ISSN: 1859-3666
Appears in Collections:Khoa học Thương mại (Journal of Trade science)

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