Factors Affecting the Tourists’ Satisfaction at Traditional Trade Village Tourist Place in Bay Nui, An Giang Province

Abstract

This study aims to determine factors that affect tourist satisfaction at traditional trade village tourist place in Bay Nui, An Giang province by using both quantitative and qualitative research methods. The researcher conducted a survey of 285 interviewees; including tourists who visited traditional trade village tourist locations and other tourist attractions as well as tourists who stayed at hotels and guesthouses the surrounding Bay Nui’s area. Based on the result of the study, the author recommended some specific solutions to enhance tourists’ satisfaction at traditional trade villages at Bay Nui, An Giang province.