Structural Building and Analysis of the Market of Fisheries Supply Chain: The case of red snapper (Sciaenops ocellatu) in Nam Trung Bo

Abstract

The study of the supply chain in Vietnam has been quite common for the last 10 years; most of the studies are related to the products which are traditional or have established a foothold in the market, such as coffee, tea, milk, beef, poultry and seafood products such as shrimp, squid, catfish and tuna harvested from the sea. The studies build a supply chain for a new product or a product which has not been widely known or found that may be challenging for research and application. Red snapper is a new product. Thus, the study results are expected to create a complete and comprehensive look at building and analyzing of red snapper supply chain in Nam Trung Bo. The study recommends some solutions relating to the context of new product consumption.