Analysis of entrepreneurial companyculture – A case study of the c-commerce company

Abstract

Corporate culture plays an important role in the success of businesses, especially with entrepreneurial companies. Withresults of case study analysis, thispaper partly clarifies basic characteristics of corporate culture of entrepreneurial companies and emphasizes the important role of corporate culture analysis and adjustment to match current and future development strategies. This paper provides suggestions to change the corporate culture based on long term orientation of entrepreneurial companies, and also proposeslessons in building corporate culture for individuals who intend to start a business in the future.