Factors affecting the intention of internet banking in tuition payment: Study of the case of students in Hanoi university of industry

Abstract

Mon-cash payment such as using internet banking services is still limited in emerging economies like Vietnam despite its benefit. Although there have been studies examining the determinants to the intention of internet banking, they are mainly focusing on customers with income, while the habit of using a service needs building base on the young’s perception about the usefulness of the service. Thus, this study is based on the samples including 228 observations from students that provide empirical evidence of the factors affecting the intention of using internet banking. The findings show that the young’s style is a significant factor affecting the intention of using internet banking beside others known in most current studies including attitudes, subjective norms and perceived behavioral control. In addition, this paper also implies solutions to encourage students to use non-cash instruments as well as offering suggestions for future research.