Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/5194
Title: Consumer preferences for agricultural products considering the value of biodiversity conservation in the Mekong Delta, Vietnam
Authors: Huỳnh, Việt Khải
Mitsuyasu, Yabe
Keywords: Biodiversity conservation
Choice modeling
Eco-label
Environmentally friendly farming
Mekong Delta
Issue Date: 2015
Series/Report no.: Journal for Nature Conservation;25 .- p. 62-71
Abstract: Because biodiversity conservation is a crucial aspect of multifunctionality in agriculture, consumers may be willing to pay a higher premium for products with environmentally friendly farming techniques to preserve biodiversity. To analyze the effects of biodiversity on the market price of agricultural products, this study applied the choice experiment method to assess consumers’ preferences for environmentally certified rice (termed “crane-friendly farming”) proposed for growth in Tram Chim National Park, one of Vietnam's eight important bird areas. Our results indicate that the majority of Vietnamese Mekong Delta consumers agreed to buy the proposed environmentally certified rice. They were willing to pay a premium of VND 11 for one kilogram of environmentally certified rice to increase crane numbers and VND 1500 for a 100% increase in the biodiversity level. In addition, their implicit price for rice cultivation without chemical pesticides (organic rice) was VND 6200, a 62% premium over the price of normal rice.
URI: http://localhost:8080//jspui/handle/123456789/5194
Appears in Collections:Tạp chí quốc tế

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