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https://dspace.ctu.edu.vn/jspui/handle/123456789/54285| Title: | The impact of corporate social responsibility on customer’s purchase intention for soft-drink of multinational companies in Vietnam |
| Authors: | Ho, Le Thu Trang Nguyen, Bao Tran |
| Keywords: | Kinh doanh quốc tế chất lượng cao |
| Issue Date: | 2021 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | The influence of CSR activities on purchase intention for soft-drink products of multinational companies in Vietnam. Since then, the thesis proposes some implications for multinational companies doing business in Vietnam in terms of CSR activities to enhance customers' purchase intention. |
| Description: | 97 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/54285 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.16 MB | Adobe PDF | ||
| Your IP: 18.216.49.54 |
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