Analyze the impact of culture on jollibee’s international marketing strategy in different areas. Cases study in Vietnam, Singapore, United kingdom, United states and United Arab Emirates

Abstract

Related to the research problem, the main purpose and aim of this study is to evaluate which cultural dimensions affect most the marketing strategy of Jollibee in International markets besides, it also analyzes the adjustment of Jollibee's marketing mix in different markets from different regions and proposes solutions and recommendations to complete the marketing mix activities of Jollibee multinational company