Effects of stakeholders on green export strategies and competitive advantages of Vietnam’s exporters

Abstract

The paper is one of our studies on green strategy with the aim of studying the effects of stake-holders in the pursuit of green strategy and achieved competitive advantages for Vietnamese exporters from a stakeholder approach. By investigating 275 managers from 75 agricultural, fishery and textile exporters, the paper confirmed that the attitudes, perceptions, and views of senior managers; the interest of customers in foreign markets; pressure from regulatory althorities and governments of exporting countries; The pressure of social stakeholders on environmental issues have positive impacts on the adop- tion of green export strategies by Vietnamese export enterprises. In addition, pursuiting green strategies help firms gain a differentiated competitive advantage, not a low-cost advantage. The research results imply some suggestions and recommendations for public policy makers and Vietnamese exporters to further pro-mote the application of green export strategy.