A Study on Factors Affecting Perceived Customer Values of Facebook-based Retailers in Hanoi

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/65625

Full metadata record

DC Field	Value	Language
dc.contributor.author	Pham, Minh Dat	-
dc.contributor.author	Bui, Thi Thu	-
dc.contributor.author	Nguyen, Thi Quynh Trang	-
dc.date.accessioned	2021-09-30T06:11:36Z	-
dc.date.available	2021-09-30T06:11:36Z	-
dc.date.issued	2019	-
dc.identifier.issn	1859-3666	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/65625	-
dc.description.abstract	This study aims to identify factors that address whole customer value as shopping at small online retailers on Facebook. Results which are accredited by multiple –choice survey data of 250 con-sumers show that the practical research model consists of 5 independent variables with 20 observed meas-ures and 5 observations for dependent variables about Customer Perceived values of Facebook-based retailers in Hanoi in the order of contribution: Quality of online retail services, Online word of mouth cam-paign, Perceived Usefulness; Perceived Ease of use and Perceived Risks.	vi_VN
dc.language.iso	en	vi_VN
dc.relation.ispartofseries	Journal of Trade Science;Vol. 07 No. 03 .- P.3-14	-
dc.subject	Perceived valuable consumers	vi_VN
dc.subject	Facebook-based retailers	vi_VN
dc.title	A Study on Factors Affecting Perceived Customer Values of Facebook-based Retailers in Hanoi	vi_VN
dc.type	Article	vi_VN
Appears in Collections:	Khoa học Thương mại (Journal of Trade science)

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