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https://dspace.ctu.edu.vn/jspui/handle/123456789/69686| Title: | A Study on factors affecting perceived customer value of several convenience store chains in Hanoi City |
| Authors: | Nguyen, Bach Khoa Nguyen, Bao Ngoc |
| Keywords: | Customer value Perceived customer value Affecting factors Convenience store chains |
| Issue Date: | 2020 |
| Series/Report no.: | Journal of Trade Science;Vol. 8, No.01 .- P.3-11 |
| Abstract: | The study uses the results of in-depth interviews with 18 customers and questionnaires with 386 ones who have been shopping in convenience stores in Hà Nội City. A quantitative analysis of the data sets the research model including 31 observation variables of 6 independent variables and 7 observation variables of dependent variables - perceived customer value and assesses the influences of the observation variables on perceived customer value in several convenience store chains in Hanoi. |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/69686 |
| ISSN: | 1859-3666 |
| Appears in Collections: | Khoa học Thương mại (Journal of Trade science) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 453.84 kB | Adobe PDF | ||
| Your IP: 216.73.216.2 |
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