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https://dspace.ctu.edu.vn/jspui/handle/123456789/70598| Title: | Factors affecting the decision to shop online via ecommerce platforms in Vietnam |
| Authors: | Nguyen, Cuong Do, Toan |
| Keywords: | Internet shopping decision E-commerce platforms C-TAM-TPB model Vietnamese consumers |
| Issue Date: | 2019 |
| Series/Report no.: | Tạp chí Khoa học và Công nghệ Trường Đại học Công nghiệp Thành pố Hồ Chí Minh;Số 37C - Tr.14-24 |
| Abstract: | The purpose of this study is to develop a better understanding of factors affecting online shopping behavior via e-commerce platforms among Vietnamese consumer. The survey was conducted online by 346 consumers in Vietnam to test the proposed conceptual model of online shopping intention using multiple regression analysis. |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/70598 |
| ISSN: | 2525-2267 |
| Appears in Collections: | Khoa học và Công nghệ Trường Đại học Công nghiệp Thành phố Hồ Chí Minh |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 5.47 MB | Adobe PDF | ||
| Your IP: 3.144.110.253 |
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