Please use this identifier to cite or link to this item:
https://dspace.ctu.edu.vn/jspui/handle/123456789/85437
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Nguyen, Hong Quan | - |
dc.date.accessioned | 2023-02-23T07:20:38Z | - |
dc.date.available | 2023-02-23T07:20:38Z | - |
dc.date.issued | 2021 | - |
dc.identifier.issn | 1859-3666 | - |
dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/85437 | - |
dc.description.abstract | The study aims to examine the impact of the senses on consumer Buying decisions on F&B products at food service points in Vietnam and to examine the relationship between the impact variables. In this study, research data was done by random survey method with 392 consumers through questionnaire survey and processed by SPSS 22.0 software through reliability analysis steps, factor analysis, factor analysis and linear regression model. The research results show that sight, taste, olfactory, auditory and tactile all positively affect online consumers' buying decisions through using F&B products at point of service. | vi_VN |
dc.language.iso | en | vi_VN |
dc.relation.ispartofseries | Journal of Trade Science;Vol.09, No.04 .- P.60-71 | - |
dc.subject | Sensory marketing | vi_VN |
dc.subject | Purchasing decision | vi_VN |
dc.subject | F&B products | vi_VN |
dc.title | The impact of senses on purchasing decisions: Research on F&B products at service points | vi_VN |
dc.type | Article | vi_VN |
Appears in Collections: | Khoa học Thương mại (Journal of Trade science) |
Files in This Item:
File | Description | Size | Format | |
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_file_ Restricted Access | 7 MB | Adobe PDF | ||
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