E-commerce in the context of digital transformation in Vietnam: Opportunities and challenges

Abstract

The prolonged epidemic situation has forced many firms to switch to the e-business model to meet the market's demand. At the same time, the revolution of 4.0 technology is developing more, therefore, the transition from traditional business to e-commerce is important. In this research, the author studies e-commerce in the context of digital transformation in Vietnam, from that evaluate the opportunities and challenges of e- commerce in the situation of digital transformation that is occurring strongly.