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https://dspace.ctu.edu.vn/jspui/handle/123456789/86498| Title: | Effects of Influencer marketing on Generation Z consumers' attitude: A study in FMCG industry in Vietnam |
| Authors: | Le, Khuong Ninh Lam, Ngoc Khanh Vy |
| Keywords: | Kinh doanh quốc tế chất lượng cao |
| Issue Date: | 2022 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Effects of Influencer marketing on Generation Z consumers' attitude: A study in FMCG industry in Vietnam |
| Description: | 67 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/86498 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.02 MB | Adobe PDF | ||
| Your IP: 3.140.188.174 |
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