Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/86500
Title: Factors affecting the purchase intention of the generation Z consumers with sustainable fashion clothing products in Can Tho City
Authors: Quan, Minh Nhut
Nguyen, Chi Dung
Keywords: Kinh doanh quốc tế chất lượng cao
Issue Date: 2022
Publisher: Trường Đại học Cần Thơ
Abstract: The factors affecting the purchasing decision of Generation Z consumers for sustainable fashion products in Can Tho City. In addition, the topic studies the fashion environment, product features and consumer perception, and how these factors affect young people's buying intention of sustainable fashion products.
Description: 67 tr
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/86500
Appears in Collections:Trường Kinh tế

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