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https://dspace.ctu.edu.vn/jspui/handle/123456789/86521| Title: | Analysis of the effect of brand ambassadors on the purchase decision on ecommerce platform among gen Z in Can Tho City, Viet Nam |
| Authors: | Phan, Anh Tu Vo, Trieu Vy |
| Keywords: | Kinh doanh quốc tế chất lượng cao |
| Issue Date: | 2022 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | This research aims to examine different elements of brand ambassadors and how they affect online purchase decisions among Generation Z living in Can Tho City, Vietnam. |
| Description: | 59 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/86521 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.26 MB | Adobe PDF | ||
| Your IP: 216.73.216.216 |
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