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https://dspace.ctu.edu.vn/jspui/handle/123456789/86547| Title: | The influence of informational sources on the TikTok platform on customers' intention to purchase garments online in Can Tho City, VietNam. |
| Authors: | Luu, Tien Thuan Tran, Thi Quynh Nhu |
| Keywords: | Kinh doanh quốc tế chất lượng cao |
| Issue Date: | 2022 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | "The influence of informational sources on the TikTok platform on customers' intention to purchase garments online in Can Tho City" is to study the interaction of information sources in the online shopping industry on the TikTok platform. In addition, TikTok is a medium for promoting products and online shopping combination marketing, as well as how these factors affect online garment purchase intentions. |
| Description: | 74 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/86547 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.76 MB | Adobe PDF | ||
| Your IP: 3.143.5.154 |
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