Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/86558
Title: Effects of anti-consumption lifestyle on Can tho university students’ attitude and purchase intention towards sharing economy services: moderating effect of privacy risk
Authors: Le, Khuong Ninh
Nguyen, Ai Minh Trang
Keywords: Kinh doanh quốc tế chất lượng cao
Issue Date: 2022
Publisher: Trường Đại học Cần Thơ
Abstract: The effects of different types of anti-consumption lifestyle on Attitude and Purchase Intention of Can Tho University students towards sharing economy services with the moderating effect of factor Privacy risk, then suggesting some implications for marketers to improve business strategies specialized for people with anti-consumption lifestyle.
Description: 86 tr
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/86558
Appears in Collections:Trường Kinh tế

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