Please use this identifier to cite or link to this item:
https://dspace.ctu.edu.vn/jspui/handle/123456789/86558
Title: | Effects of anti-consumption lifestyle on Can tho university students’ attitude and purchase intention towards sharing economy services: moderating effect of privacy risk |
Authors: | Le, Khuong Ninh Nguyen, Ai Minh Trang |
Keywords: | Kinh doanh quốc tế chất lượng cao |
Issue Date: | 2022 |
Publisher: | Trường Đại học Cần Thơ |
Abstract: | The effects of different types of anti-consumption lifestyle on Attitude and Purchase Intention of Can Tho University students towards sharing economy services with the moderating effect of factor Privacy risk, then suggesting some implications for marketers to improve business strategies specialized for people with anti-consumption lifestyle. |
Description: | 86 tr |
URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/86558 |
Appears in Collections: | Trường Kinh tế |
Files in This Item:
File | Description | Size | Format | |
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_file_ Restricted Access | 2.29 MB | Adobe PDF | ||
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