Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/86560
Title: Factors of cultural values underlying the young generation's fashion purchase intention in Can Tho city
Authors: Nguyen, Kim Hanh
Nguyen, Ngoc Thoa
Keywords: Kinh doanh quốc tế chất lượng cao
Issue Date: 2022
Publisher: Trường Đại học Cần Thơ
Abstract: Analyzing the factors of cultural values underlying the younger generation's fashion purchase intention in order to determine the target customer and examine how cultural values influence consumer purchase intention
Description: 76 tr
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/86560
Appears in Collections:Trường Kinh tế

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