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https://dspace.ctu.edu.vn/jspui/handle/123456789/86588| Title: | Analyzing factors influencing youth purchase intention towards Affiliate marketing programs in Can Tho city |
| Authors: | Pham, Le Dong Hau Truong, Ngoc Tran |
| Keywords: | Kinh doanh quốc tế chất lượng cao |
| Issue Date: | 2022 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | The general objective of the thesis is to examine the factors affecting affiliate marketing strategies on purchase intention among youth consumers in Can Tho City. Thence, propose some managerial implications for E-commerce businesses to promote affiliate marketing strategies in Can Tho City |
| Description: | 117 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/86588 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.78 MB | Adobe PDF | ||
| Your IP: 3.21.106.7 |
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