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https://dspace.ctu.edu.vn/jspui/handle/123456789/86593| Title: | Analysing the effect of electronic word of mouth on consumers’ online purchase intention of fashion clothing in Ninh Kieu district, Can Tho city. |
| Authors: | Le, Nguyen Doan Khoi Nguyen, Minh Vy |
| Keywords: | Kinh doanh quốc tế chất lượng cao |
| Issue Date: | 2022 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Analyse the effect of electronic word of mouth on consumers’ online purchase intention of fashion clothing in Ninh Kieu district, Can Tho city, and subsequently propose some implications to help sellers better understand the psychology and needs of customers and increase sales in the future. |
| Description: | 67 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/86593 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.17 MB | Adobe PDF | ||
| Your IP: 13.59.236.101 |
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