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https://dspace.ctu.edu.vn/jspui/handle/123456789/86598
Title: | Factors affecting online shopping intention of gen Z consumers in Can Tho city |
Authors: | Nguyen, Thu Nha Trang Nguyen, Hai Dang |
Keywords: | Kinh doanh quốc tế chất lượng cao |
Issue Date: | 2022 |
Publisher: | Trường Đại học Cần Thơ |
Abstract: | Factors that directly influence the online shopping behavior of Generation Z in Can Tho City because of its high population density, large shopping demand, and internet usage high. Therefore, this thesis identifies several factors affecting the online shopping intention of Generation Z consumers. Based on the result, suggestions for state management agencies and businesses to participate in this activity. |
Description: | 71 tr |
URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/86598 |
Appears in Collections: | Trường Kinh tế |
Files in This Item:
File | Description | Size | Format | |
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