Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/86598
Title: Factors affecting online shopping intention of gen Z consumers in Can Tho city
Authors: Nguyen, Thu Nha Trang
Nguyen, Hai Dang
Keywords: Kinh doanh quốc tế chất lượng cao
Issue Date: 2022
Publisher: Trường Đại học Cần Thơ
Abstract: Factors that directly influence the online shopping behavior of Generation Z in Can Tho City because of its high population density, large shopping demand, and internet usage high. Therefore, this thesis identifies several factors affecting the online shopping intention of Generation Z consumers. Based on the result, suggestions for state management agencies and businesses to participate in this activity.
Description: 71 tr
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/86598
Appears in Collections:Trường Kinh tế

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