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https://dspace.ctu.edu.vn/jspui/handle/123456789/86599| Title: | The influence of advertising on TikTok on consumer intention of purchasing clothing online in Can Tho city |
| Authors: | Ngo, My Tran Le, Kim Trang |
| Keywords: | Kinh doanh quốc tế chất lượng cao |
| Issue Date: | 2022 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Analyze the influence of advertising through Tik Tok social network on consumers' intention to buy clothes online, thereby making recommendations to drive consumers' intention to buy clothes online through viewing ads on the social network TikTok. |
| Description: | 80 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/86599 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 850.21 kB | Adobe PDF | ||
| Your IP: 18.221.240.14 |
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