Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/86612
Title: Factors affecting consumers' decision to purchase products of Highlands Coffee brand in Can Tho city
Authors: Nguyen, Tuan Kiet
Le, Thuy An
Keywords: Kinh doanh quốc tế chất lượng cao
Issue Date: 2022
Publisher: Trường Đại học Cần Thơ
Abstract: The factors affecting consumers' decision to purchase products of the Highlands Coffee brand in Can Tho city. From that, proposing some management implications to help promote the decision to purchase products of the Highlands Coffee brand of consumers.
Description: 85 tr
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/86612
Appears in Collections:Trường Kinh tế

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