Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/96742
Title: Impact of brand experience and service quality on customer satisfaction: A case of KFC fast food restaurants in Can Tho city
Authors: Vo, Van Dut
Le, Van Xanh
Keywords: Kinh doanh quốc tế CLC
Issue Date: 2023
Publisher: Trường Đại học Cần Thơ
Abstract: To provide analysis and evaluation of the impact of brand experience and service quality on consumer satisfaction at KFC fast food restaurants in Can Tho City, thereby making some proposals to promote the existing advantages of the service, as well as improve the shortcomings.
Description: 93 tr
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/96742
Appears in Collections:Trường Kinh tế

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