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https://dspace.ctu.edu.vn/jspui/handle/123456789/96742| Title: | Impact of brand experience and service quality on customer satisfaction: A case of KFC fast food restaurants in Can Tho city |
| Authors: | Vo, Van Dut Le, Van Xanh |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | To provide analysis and evaluation of the impact of brand experience and service quality on consumer satisfaction at KFC fast food restaurants in Can Tho City, thereby making some proposals to promote the existing advantages of the service, as well as improve the shortcomings. |
| Description: | 93 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96742 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.17 MB | Adobe PDF | ||
| Your IP: 3.15.202.169 |
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