Please use this identifier to cite or link to this item:
https://dspace.ctu.edu.vn/jspui/handle/123456789/96779
Title: | Impact of social media influencers on online purchase intentions through affiliate marketing |
Authors: | Huynh, Thi Kim Uyen Nguyen, Thi Thuy Lieu |
Keywords: | Kinh doanh quốc tế CLC |
Issue Date: | 2023 |
Publisher: | Trường Đại học Cần Thơ |
Abstract: | Analyze the impact of social media influencers on consumer purchase intentions through affiliate marketing, and then propose management implications to improve the effectiveness of affiliate marketing businesses. |
Description: | 67 p |
URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96779 |
Appears in Collections: | Trường Kinh tế |
Files in This Item:
File | Description | Size | Format | |
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_file_ Restricted Access | 782.71 kB | Adobe PDF | ||
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