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https://dspace.ctu.edu.vn/jspui/handle/123456789/96779| Title: | Impact of social media influencers on online purchase intentions through affiliate marketing |
| Authors: | Huynh, Thi Kim Uyen Nguyen, Thi Thuy Lieu |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Analyze the impact of social media influencers on consumer purchase intentions through affiliate marketing, and then propose management implications to improve the effectiveness of affiliate marketing businesses. |
| Description: | 67 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96779 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 782.71 kB | Adobe PDF | ||
| Your IP: 216.73.217.0 |
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