Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/96814
Title: Factors impacting customer brand loyalty to F&B brands: The case of Phuc Long tea & coffee in Can Thi city
Authors: Luu, Tien Thuan
Mai, Thanh Tung
Keywords: Kinh doanh quốc tế CLC
Issue Date: 2023
Publisher: Trường Đại học Cần Thơ
Abstract: The thesis focuses on brand loyalty to Phuc Long Tea & Coffee in Can Tho city. Then, the author proposes a number of solutions so that the store can improve customer loyalty, contributing to better meeting the needs of customers.
Description: 77 p
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/96814
Appears in Collections:Trường Kinh tế

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