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https://dspace.ctu.edu.vn/jspui/handle/123456789/96814| Title: | Factors impacting customer brand loyalty to F&B brands: The case of Phuc Long tea & coffee in Can Thi city |
| Authors: | Luu, Tien Thuan Mai, Thanh Tung |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | The thesis focuses on brand loyalty to Phuc Long Tea & Coffee in Can Tho city. Then, the author proposes a number of solutions so that the store can improve customer loyalty, contributing to better meeting the needs of customers. |
| Description: | 77 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96814 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 679.42 kB | Adobe PDF | ||
| Your IP: 13.59.58.68 |
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