Please use this identifier to cite or link to this item:
https://dspace.ctu.edu.vn/jspui/handle/123456789/96827
Title: | The impact of social media influencers on purchase intention among generation Z towards local brand clothing products in Can Tho city |
Authors: | Vo, Van Dut Tan, Nhat Minh |
Keywords: | Kinh doanh quốc tế CLC |
Issue Date: | 2023 |
Publisher: | Trường Đại học Cần Thơ |
Abstract: | The impact of social media influencers on purchase intention among Generation Z towards local brand clothing products in Can Tho City. Then, the thesis will propose some managerial implications to attract more potential customers for local brands. |
Description: | 91 p |
URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96827 |
Appears in Collections: | Trường Kinh tế |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
_file_ Restricted Access | 1.15 MB | Adobe PDF | ||
Your IP: 3.145.186.252 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.