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https://dspace.ctu.edu.vn/jspui/handle/123456789/96835| Title: | Impact of product placement in television show on purchase intention: The case of Diet Pepsi Lime in Rap Viet television show |
| Authors: | Pham, Le Hong Nhung Pham, Phuoc Thinh |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Analyzing the impact of product placement product on purchaseintention, and then propose some management implications to help improveadvertising effectiveness for TV shows. |
| Description: | 53 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96835 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.53 MB | Adobe PDF | ||
| Your IP: 18.216.126.33 |
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