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https://dspace.ctu.edu.vn/jspui/handle/123456789/96835Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Pham, Le Hong Nhung | - |
| dc.contributor.author | Pham, Phuoc Thinh | - |
| dc.date.accessioned | 2024-03-01T01:55:30Z | - |
| dc.date.available | 2024-03-01T01:55:30Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.other | B1911502 | - |
| dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/96835 | - |
| dc.description | 53 p | vi_VN |
| dc.description.abstract | Analyzing the impact of product placement product on purchaseintention, and then propose some management implications to help improveadvertising effectiveness for TV shows. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Trường Đại học Cần Thơ | vi_VN |
| dc.subject | Kinh doanh quốc tế CLC | vi_VN |
| dc.title | Impact of product placement in television show on purchase intention: The case of Diet Pepsi Lime in Rap Viet television show | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | Trường Kinh tế | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.53 MB | Adobe PDF | ||
| Your IP: 3.145.51.35 |
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