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https://dspace.ctu.edu.vn/jspui/handle/123456789/96871| Title: | The impact of short video advertising on the Tiktok platform on Gen Z purchase intention in Can Tho City |
| Authors: | Hua, Thanh Xuan Luong, Ngoc Bich |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Analyze the impact of short video advertising through the TikTok platform on Gen Z purchase intention in Can Tho City, and at the same time propose suggestions to help businesses. Businesses have an effective and attractive short video content advertising strategy to reach customers on the TikTok platform. |
| Description: | 72 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96871 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.05 MB | Adobe PDF | ||
| Your IP: 3.145.178.65 |
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