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https://dspace.ctu.edu.vn/jspui/handle/123456789/96871Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Hua, Thanh Xuan | - |
| dc.contributor.author | Luong, Ngoc Bich | - |
| dc.date.accessioned | 2024-03-01T02:46:28Z | - |
| dc.date.available | 2024-03-01T02:46:28Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.other | B1911622 | - |
| dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/96871 | - |
| dc.description | 72 p | vi_VN |
| dc.description.abstract | Analyze the impact of short video advertising through the TikTok platform on Gen Z purchase intention in Can Tho City, and at the same time propose suggestions to help businesses. Businesses have an effective and attractive short video content advertising strategy to reach customers on the TikTok platform. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Trường Đại học Cần Thơ | vi_VN |
| dc.subject | Kinh doanh quốc tế CLC | vi_VN |
| dc.title | The impact of short video advertising on the Tiktok platform on Gen Z purchase intention in Can Tho City | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | Trường Kinh tế | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.05 MB | Adobe PDF | ||
| Your IP: 18.216.105.248 |
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