Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/96872
Title: Factors affecting brand loyalty of Gen Z comsumers: The case of luxury fashion brands in Can Tho
Authors: Nguyen, Huu Dang
Trinh, Hoang Tam
Keywords: Kinh doanh quốc tế CLC
Issue Date: 2023
Publisher: Trường Đại học Cần Thơ
Abstract: Analyze the impact of the factors affecting brand loyalty of Gen Z consumers: Luxury fashion brands investigation in Can Tho and make recommendations to boost the brand loyalty of these Gen Z customers in the coming time.
Description: 88 p
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/96872
Appears in Collections:Trường Kinh tế

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