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https://dspace.ctu.edu.vn/jspui/handle/123456789/96872| Title: | Factors affecting brand loyalty of Gen Z comsumers: The case of luxury fashion brands in Can Tho |
| Authors: | Nguyen, Huu Dang Trinh, Hoang Tam |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Analyze the impact of the factors affecting brand loyalty of Gen Z consumers: Luxury fashion brands investigation in Can Tho and make recommendations to boost the brand loyalty of these Gen Z customers in the coming time. |
| Description: | 88 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96872 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.07 MB | Adobe PDF | ||
| Your IP: 18.118.184.102 |
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