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https://dspace.ctu.edu.vn/jspui/handle/123456789/96880| Title: | The effect of brand equity dimensions on customer purchase intention: The case of Jollibee restaurant chain in Can Tho City |
| Authors: | Vo, Van Dut Le, Ngoc Mai Thy |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | The factors (Perceived quality, Brandawareness, Brand loyalty, and Brand association) that affect customerpurchase intention regarding brand equity for Jollibee restaurant chain |
| Description: | 92 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96880 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.61 MB | Adobe PDF | ||
| Your IP: 18.191.192.113 |
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