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https://dspace.ctu.edu.vn/jspui/handle/123456789/96880Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Vo, Van Dut | - |
| dc.contributor.author | Le, Ngoc Mai Thy | - |
| dc.date.accessioned | 2024-03-01T02:57:13Z | - |
| dc.date.available | 2024-03-01T02:57:13Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.other | B1911740 | - |
| dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/96880 | - |
| dc.description | 92 p | vi_VN |
| dc.description.abstract | The factors (Perceived quality, Brandawareness, Brand loyalty, and Brand association) that affect customerpurchase intention regarding brand equity for Jollibee restaurant chain | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Trường Đại học Cần Thơ | vi_VN |
| dc.subject | Kinh doanh quốc tế CLC | vi_VN |
| dc.title | The effect of brand equity dimensions on customer purchase intention: The case of Jollibee restaurant chain in Can Tho City | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | Trường Kinh tế | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.61 MB | Adobe PDF | ||
| Your IP: 18.222.67.8 |
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