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https://dspace.ctu.edu.vn/jspui/handle/123456789/96896| Title: | Analyzing the influence of brand ambassadors on online purchasing intentions of young people in Can Tho city: The case of cosmetic brand L’Oréal |
| Authors: | Duong, Que Nhu Huynh, Van Anh |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | The influence of brand ambassadors on online purchasing intentions of young people in Can Tho city in the case of L’Oréal cosmetic brand. From there, the author proposes some management implications to raise awareness of online L’Oréal cosmetics purchasing among young people in Can Tho city. |
| Description: | 140 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96896 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.47 MB | Adobe PDF | ||
| Your IP: 216.73.216.249 |
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