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https://dspace.ctu.edu.vn/jspui/handle/123456789/96922| Title: | The relationship between brand image, brand awareness, brand trust, brand love, and word of mouth for SJC jewelry brand. |
| Authors: | Le, Tran Thien Y Tieu, My Hai |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Analyze the influence of the relationship between brand awareness, brand image, brand trust, brand love, and word of mouth for SJC jewelry brand, and provide managerial implications to enhance customers' brand love for the SJC brand when purchasing luxury jewelry products from the SJC brand. |
| Description: | 97 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96922 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 4.06 MB | Adobe PDF | ||
| Your IP: 18.226.169.169 |
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