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https://dspace.ctu.edu.vn/jspui/handle/123456789/96926| Title: | The determinants of online purchase intention through Shopee affiliate marketing of young consumers in Can Tho City: The case of Fashion products |
| Authors: | Khong, Tien Dung Nguyen, My Lam |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Analyzed different factors influencing consumers' intention to buy clothes online through affiliate links on Shopee of young consumers in Can Tho city. Thereby making recommendations to drive consumers' intention to buy fashion products online through Shopee affiliate marketing programs. |
| Description: | 101 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96926 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.38 MB | Adobe PDF | ||
| Your IP: 18.224.44.53 |
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