LRC Digital repo
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Please use this identifier to cite or link to this item:
https://dspace.ctu.edu.vn/jspui/handle/123456789/96949| Title: | The effect of female stereotypes in advertising: A case study of Levi’s jeans advertising |
| Authors: | Pham, Le Hong Nhung Nguyen, Mai Kha Vi |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | This study investigates the effect of female stereotypes in advertising in terms of attitudes toward the advertisements, attitudes toward the brand and purchase intention. |
| Description: | 79 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96949 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.01 MB | Adobe PDF | ||
| Your IP: 3.148.117.212 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.