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https://dspace.ctu.edu.vn/jspui/handle/123456789/96949| Title: | The effect of female stereotypes in advertising: A case study of Levi’s jeans advertising |
| Authors: | Pham, Le Hong Nhung Nguyen, Mai Kha Vi |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | This study investigates the effect of female stereotypes in advertising in terms of attitudes toward the advertisements, attitudes toward the brand and purchase intention. |
| Description: | 79 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/96949 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.01 MB | Adobe PDF | ||
| Your IP: 216.73.216.48 |
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