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https://dspace.ctu.edu.vn/jspui/handle/123456789/97095| Title: | Brand identity, product quality, pricing policy and predictly purchasing intension: The case of milk products at Vietnam Dairy Products Joint Stock Company |
| Authors: | Phan, Dinh Khoi Phan, Nhu Y |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Investigate the relationship between brand identity, product quality, pricing policy on intension to buy dairy products of Vietnam Dairy Products Joint Stock Company in Can Tho city, thereby proposing some implications to enhance purchasing intension for dairy products of Vietnam Dairy Products Joint Stock Company in Can Tho city. |
| Description: | 96 p |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/97095 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 3.67 MB | Adobe PDF | ||
| Your IP: 18.221.217.100 |
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