Analyzing customer relationship management at Viet Nam maritime commercial joint stock bank – Can Tho branch – Ninh Kieu transaction office

Abstract

Analyze the customer relationship management strategies employed by MSB Ninh Kiều Branch during the specified period, focusing on aspects such as customer interactions, engagement, and overall customer relationship management practices. The primary goal is to assess the effectiveness of these strategies, identify areas for improvement, and provide recommendations to enhance the branch's customer management ramework, thereby fostering customer loyalty and ensuring future growth and sustainability.